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The new digital wellness service encourages mothers to commit to postpartum rehabilitation and exercise

 

The new digital wellness service encourages mothers to commit to postpartum rehabilitation and exercise

Nordic Fit Mama

Nordic Fit Mama (NFM), a digital health & wellness company specializing in the overall well-being of mothers, has already helped 20,000 Finnish women rehabilitate their postpartum bodies (and minds) and incorporate exercise into their daily lives.

Digital wellness services have been shown to be an effective way to encourage people to exercise more and take better care of their well-being. Nordic Fit Mama’s new membership service makes daily exercises easy and fun.

Immobility is a huge public health concern, costing the society around EUR 3.2-7.5 billion a year in Finland. For women, exercising is important not only for general wellbeing but also for reproductive health. Poor physical shape is often resulting in weight gain and can make conceiving more difficult. 

Nordic Fit Mama (NFM), a digital health & wellness company specializing in the overall well-being of mothers, has already helped 20,000 Finnish women rehabilitate their postpartum bodies (and minds) and incorporate exercise into their daily lives. NFM coaching is designed to be easily adapted to the daily lives of families with small children.

The effectiveness of NFM’s coaching has been verified in several studies. Recently its suitability for public sector maternity clinics was tested in the city of Oulu. The results are very promising.

NFM’s new membership service, launched on Valentine’s Day 2022, encourages mothers to commit to a mobile, healthy lifestyle in the long term. The service also includes an online community where mothers can share valuable peer support with each other and get feedback from experts.

Startup 100, which lists the hottest Finnish start-up companies, has again included NFM in their list and again, as one of the few companies set up and run by women. The selection criteria are visibility in the digital market and the “buzz” created there.

Creating a buzz in the field of exercise is important to inspire as many people as possible to increase their daily physical activity, take care of their own health, and thus prevent lifestyle diseases that may develop at a later stage. The well-being of the mother is reflected in the whole family and the customs and habits adopted as a child are often carried throughout life. Investing in mothers is investing in families and society as a whole.

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