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Finnish age-tech startups and innovators got introduced to the developing market in Russia

 

Finnish age-tech startups and innovators got introduced to the developing market in Russia

The first ever conference dedicated to the Russian market of age-tech solutions was held in St. Petersburg in April. Finnish companies and innovators were invited to share their practices and get introduced to the developing market of age-tech solutions in Russia. Among the speakers, were Ville Niemijärvi from our member startup Onerva (developing a voice-controlled digital assistant for eldercare), Camilla Lindholm from Memocate (creating the aid for dementia), Cristina Andersson from HyteAiro (The Well-being and Health Sector’s Artificial Intelligence and Robotics Programme) and Mark Roth from Komppi (centre for mental wellness).

Among the Russian startup community, there were Sergei Belan from online cognitive training platform Wikium and Grigoriy Kunis from iGooods – supermarket delivery service.

Conference’s highlights:

  • Though the market of age-tech solutions in Russia is not yet established, it has great potential. One of the main factors for the future growth is the willingness of older generation to use tech solutions: according to the survey made by non-profit partnership SICUAP, 86% of the elderly are ready to use devices and services that would help them feel more comfortable and safer. Smart homes with voice control, wearables with fall detection sensors, alarms and GPS sensors as well as internet services with information and advice on adapting to ageing, attracted the greatest interest of the respondents.
  • Сonsolidated efforts of both businesses and the state and active engagement of the elderly are required for the development and implementation of affordable and high-quality technological solutions. Implementation of global practices is one way to accelerate the growth of age-tech in Russia. One of the practical steps discussed was the cooperation program between Russian and Finnish organisations.
  • The presentation of Freek Lapre, the president of the European Centre for Research and Education in Ageing Services, on the topic “An Introduction to Eldercare and the Role of Technology” is available online.

The conference was organised within the Vozrastech project, supported by Team Finland and Upgraded Health Startup Association. The Vozrastech project and its leader Vadim Barausov are aiming to create the Russian age-tech ecosystem and are eager to connect to the Finnish age-tech companies that are interested in the Russian senior care market.

Check the Vozrastech project updates on their website and twitter or contact Vladimir by v.barausov@fund60plus.ru

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