Digital wellness company Nordic Fit Mama exports Finnish health expertise to Italy


Digital wellness company Nordic Fit Mama exports Finnish health expertise to Italy

Nordic Fit Mama

Nordic Fit Mama is one of the market leaders of digital maternity health in Finland. The company mission is to make first class health and wellbeing services accessible to all mothers around the world. Its unique concept has already been tested in the UK, Ireland, Canada, and in the US. The Nordic Fit Mama Post Natal Program is now available also in Italy.

This spring the Italian health and wellbeing portal listed Nordic Fit Mama to its new Mamma-In-Forma section for pregnant and new mothers. The founder of Nordic Fit Mama, Riina Laaksonen is excited with the prospects the collaboration opens to the company:

My Special Doctor is a perfect place to make our services available and known to Italian mothers as it is dedicated to providing professional health services and researched based information. Nordic Fit Mama shares similar values. All our programs are designed and approved by health professionals. We have earned the trust of Finnish mothers and are looking forward to bringing our expertise to Italian women as well, says Ms Laaksonen

My Special doctor has 500 000 monthly visitors and the number is expected to double in the near future. With 500 000 babies born every year, there is a big and so far untapped market for digital maternity services in Italy. The Nordic Fit Mama PostNatal Program, focused on post-partum rehabilitation, is the only one of its kind featured at the portal. 

Better care for mothers

Italy, like Finland,  takes good care of pregnant mothers but after the delivery hospitals do not provide them with sufficient advice and support for postpartum recovery. This is a common problem all over the world and one which Nordic Fit Mama is determined to tackle. Digital services are cost-effective ways to make health services accessible across geographical boundaries. 

“Nordic Fit Mama’s digital approach is very unique and offers help and information for new moms in an easy and efficient way. We definitely see an interest among Italian moms and are very excited about the cooperation”, says Luigi Martinucci, founder of the My special doctor portal.

Riina Laaksonen
CEO, Founder
Nordic Fit Mama
+358 40 180 1535

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